Finnish gaming news site Tilt has picked up the campaign (did so 2 days ago actually) :
Yes it starts with the 10 years in the making stuff but it actually gives an explanation to why it took so long. It’s actually a very positive artcle imo.
And I’ve done some evangelism myself as well. I have sent a news tip to a few magazines. One of them is a gaming magazine called Pelit (literally ‘Games’). The others are evening news sites. I presented the case for them in this manner (since I know it works in FInland) :
A company consisting of lots of finnish people is having a KS campaign for a spectacular game.
Edit: I also sent a tip for YLE (the BBC equivalent of Finland). Same angle: lots of finnish people in the team.