Maybe also Playbenni video discussing the up coming alpha… or someone discussing the up coming alpha. Someone doing a quick 5-7 min interview with one of the devs about the up coming alpha whilst in-game. Very useful in these days just before going alpha. Gloss it up with Playbenni’s style intro and outro etc so it looks slick with some suitable soundtrack (maybe a recent Scifi Film or stock royalty free Sci-Fi track). Maybe two versions, one 2-3 minute quickie edit and one longer 5-7 min. Very useful in the next few days
Post alpha release and first or second patch top clean things up, maybe the devs ask Bluedrake42 to interview one of you during some co-op play session. Post it on the official youtube channel.
Competing with E3 week is tricky, forums threads get lost with all the other chatter about E3.
I know the devs are busy but a quick email sent out to all the space game editors of all online and (print EU, UK and US, basically where ever your planning servers in regions of the world) magazines and the general editor, would be really good about now. Send enough and some will pick it up hopefully.
Its just a notice of moving to alpha, but it would help keep the games progress on these editors and writers radars. Which can only be a good thing long term for PR when the really important moving to Beta and then release period comes around when maximum exposure will be needed within the budget and time constraints of the busy dev team. These things really need addressing if they haven’t already.
In fact, cultivation of such relationships should already be an ongoing affair.