If the vast majority of players of a game shoot at stuff the vast majority of the time, then the game is a “pew pew” game. Battlescape is currently a “pew pew” game and will probably release as such. They would have to put in some gameplay like EVE Online’s, where players can spend their session hauling, mining, salvaging, and building ships.
To players who are aficionados of shooters, I’m sure the “pew pew” tag is used for the simpler style of shooters that lack any serious game physics or tactical variety. As we don’t know what gameplay INS will come up with for Battlescape, there’s no way to know if Battlescape will evolve beyond even that level.
For example, to me, Planetside 2 falls into the simpleminded “pew pew” shooter category. Lots and lots of players, a wide variety of equipment, but the tactics are always zerg rushes. Just swarm the next objective. It’s the closest analogue to Battlescape that I know of, and I fear that’s where Battlescape will end up if the gameplay isn’t structured just right.
To bring this post back in line with the thread, the videos that will sell Battlescape as more than a simpleminded “pew pew” game will be the ones that show players doing something more complex than flying around shooting at everything that moves. They have to show typical gamers organizing and dealing with many different kinds of problems. When every problem is a nail and you give your players hammers, they’re only going to do one thing, every time. Pew pew.